Beta

Free during beta. Plus launches at $12/mo or $99/yr on July 1. Annual is locked for 12 months during beta.

Skip to content
RewardZ Travel
All Cards
Sephora Visa Credit Card

Sephora Visa Credit Card

CO
Comenity|Personal
4/5
Annual Fee
$0
Sign-Up Bonus
25% off your first Sephora.com purchase + 4X Beauty Insider points on that purchase
Bonus Value
$25

Affiliate link, we may earn a commission. Terms, rates, and sign-up bonuses are set by the issuer and can change. See the issuer site and our advertiser disclosure.

Welcome offer: 25% off a single Sephora.com purchase made within 14 days of approval (one-time use, applied as a promo code emailed to the cardholder after account opening) PLUS 4X Beauty Insider points on that first purchase. No minimum-spend hurdle. The 25% discount caps at the value of the order (no published hard dollar cap, but the discount cannot be combined with most stacking promos and excludes brand-exclusion list items — Chanel, Dior beauty, La Mer, gift cards, services). Issued by Comenity Capital Bank (Bread Financial) on the Visa network; this is a store loyalty card with an optional Visa-network upgrade — the base 'Sephora Credit Card' is closed-loop (Sephora-only), and the 'Sephora Visa Credit Card' (this product) adds open-loop Visa acceptance worldwide.

Earning Rates

4x
sephora
4x
sephora at kohls
1x
other

Key Benefits

    All Benefits

    • Welcome offer: 25% off your first Sephora.com purchase within 14 days of account approval (one-time promo code emailed to cardholder; excludes Chanel, Dior beauty, La Mer, gift cards, salon services, and other brand-exclusion list items)
    • Welcome bonus stacks 4X Beauty Insider points on that same first Sephora.com purchase — at the standard Beauty Insider redemption rate (~$0.01-$0.0125 per point depending on Rewards Bazaar tier), the points alone return roughly $0.04-$0.05 per dollar on top of the 25% discount
    • 4X Beauty Insider points per $1 spent at Sephora (Sephora.com, Sephora U.S. standalone stores, and the Sephora app) — versus 1X for non-cardholders, this is a permanent 4X earn for cardholders
    • 4X Beauty Insider points per $1 spent at Sephora at Kohl's (in-store and via Kohls.com Sephora shop) — same 4X earn as standalone Sephora; the only co-brand card that earns the elevated multiplier at the Kohl's partnership locations
    • 1X Beauty Insider point per $1 spent everywhere else Visa is accepted (groceries, gas, restaurants, travel, online merchants outside the Sephora ecosystem) — points pool with Sephora purchases into the same Beauty Insider balance
    • Free standard shipping on every Sephora.com order, no minimum (vs. the standard $50/$35 minimum for non-cardholders depending on Beauty Insider tier) — applies automatically when paying with the Sephora Visa
    • Free 2-day shipping at Sephora.com during specific cardholder promotional windows (typically holiday season, Beauty Insider Sale events, and Card-Member Appreciation periods) — communicated via email and at checkout when active
    • $25 birthday gift each year for cardholders: a $25 promotional credit usable on a Sephora.com or in-store purchase during the cardholder's birthday month (must be redeemed within the birthday month; cannot be combined with the welcome 25% offer or stacked with most other promos)
    • Exclusive cardholder sales access: early access windows to Sephora Beauty Insider Sale (Rouge / VIB / Insider tiers) and cardholder-only flash sales — typically 24-72 hours ahead of public access
    • $0 annual fee — permanent, no waiver-and-then-charge pattern; the base value proposition assumes the cardholder pays the balance in full each month (Comenity store-card APRs run high)
    • Visa network acceptance: usable globally anywhere Visa is accepted; the closed-loop 'Sephora Credit Card' variant works only at Sephora — the Visa upgrade is what makes this product useful as a daily-spend card
    • Beauty Insider points redeem inside the Rewards Bazaar: 250 points = $10 off purchases, 500 = $25, 750 = $50, 1,000 = $75, 1,500 = $125 — the redemption value scales non-linearly, with the 1,500-point tier returning ~$0.083 per point (best) and the 250-point tier returning ~$0.04 per point (floor)
    • Beauty Insider tier acceleration: cardholder spend counts toward the $0/$350/$1,000 annual thresholds for Insider / VIB / Rouge tier status, which unlock additional perks (free custom makeovers, Rouge Reward swap, free standard shipping at any tier for Rouge, etc.) independent of the Card's free-shipping perk
    • Mobile wallet support: Apple Pay, Google Pay, Samsung Pay enrollment supported via the Comenity / Bread Financial servicing app
    • Account servicing via Comenity / Bread Financial: online account management, autopay, paperless statements, and free FICO score access on the cardholder dashboard (refreshed monthly)
    • Best-fit use case: heavy Sephora spenders ($500+/year on beauty) who want to stack the 4X Beauty Insider points + free shipping + $25 birthday gift + exclusive sale access on top of their existing Beauty Insider tier — the math works as a category-pure store card, not as a general-purpose rewards card
    • Math reality check on the 1X 'everywhere else' rate: at ~$0.04-$0.083 per point of Beauty Insider redemption value, the non-Sephora earn returns roughly 0.4%-0.83% — well below the 2%+ floor of generic cash-back cards (Citi Double Cash, Fidelity Visa, Wells Fargo Active Cash); use this Card only at Sephora and Sephora at Kohl's, and put non-Sephora spend on a real rewards card
    • Not Offered: no airline / hotel transfer partners — Beauty Insider points are a closed-loop loyalty currency redeemable ONLY at Sephora and ONLY through the Rewards Bazaar; cannot move points to Delta, United, Hyatt, Marriott, or any other program
    • Not Offered: no airport lounge access (no Priority Pass, no Sephora-branded lounge program); no airline-lounge entitlements of any kind
    • Not Offered: no Global Entry / TSA PreCheck application fee credit (standard Comenity store-card omission)
    • Not Offered: no travel insurance benefits — no trip cancellation, no trip interruption, no trip delay, no lost-baggage coverage, no travel accident insurance (Visa Traditional / non-Signature tier; Comenity does not layer additional travel benefits on this product)
    • Not Offered: no rental car collision damage waiver / loss-damage insurance (not a Visa Signature card)
    • Not Offered: no cell phone protection insurance, no purchase protection beyond Visa Zero Liability fraud protection, no extended warranty coverage
    • Not Offered: no foreign transaction fee waiver — Comenity-issued Visas on this product line typically charge a 3% foreign transaction fee; do not use abroad, use a $0-FTX card instead
    • Not Offered: no statement-credit or cash-back redemption option — Beauty Insider points must be redeemed for Sephora merchandise / discounts via the Rewards Bazaar; there is no 'cash out' lever
    • Not Offered: no transfer to a partner store-card program (e.g., cannot move Beauty Insider points to Ulta Ultamate Rewards or any other beauty loyalty program); points are non-portable and non-transferable
    • Store-loyalty-card reality: this is a closed-loop beauty-rewards Card with an optional Visa-network shell — the value proposition collapses outside Sephora; treat it as a free-to-hold supplement to a Rouge / VIB Beauty Insider account, not as a primary daily-spend Card
    How we verified this card (3 sources)Show

    Spotted something off? Report an issue. Read our verification methodology.

    Ready to Apply?

    Earn 25% off your first Sephora.com purchase + 4X Beauty Insider points on that purchase

    Apply Now

    Affiliate link, we may earn a commission. Terms, rates, and sign-up bonuses are set by the issuer and can change. See the issuer site and our advertiser disclosure.

    Affiliate disclosure:Some links on this page are affiliate links. We earn a commission if you click and complete a qualifying action (sign up, book, buy points), at no extra cost to you. We only feature offers we'd use ourselves. Full disclosure.