Editorial take: Discover it Cash Back
The first-year Cashback Match effectively doubles your earnings, someone who earns $300 in cash back gets $600 total. It's the best no-fee first card for building credit with real rewards.
Free during beta. Plus launches at $12/mo or $99/yr on July 1. Annual is locked for 12 months during beta.
Both are well-respected travel cards. The Discover it Cash Back comes from Discover at $0/yr; the Hilton Honors American Express Aspire from American Express at $550/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.
For most people the Hilton Honors American Express Aspire is the stronger pick today, the sign-up bonus is meaningfully larger ($675 more in estimated value) than the Discover it Cash Back's. Get the Hilton Honors American Express Aspire first; revisit the Discover it Cash Back after you've earned that bonus.
| Feature | Discover it Cash Back | Hilton Honors American Express Aspire |
|---|---|---|
| Annual fee | $0 | $550 |
| Sign-up bonus | Cashback Match (first year, unlimited) | 175,000 points |
| Bonus value (est.) | $200 | $875 |
| Min spend to unlock bonus | $0 in 12 mo | $6,000 in 6 mo |
| Issuer | Discover | American Express |
| Card category | cashback | hotel |
| Best earning category (Rotating) | 5x | 1x |
| Transfer partners | None | None |
| Headline benefits |
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The first-year Cashback Match effectively doubles your earnings, someone who earns $300 in cash back gets $600 total. It's the best no-fee first card for building credit with real rewards.
Pretty much a no-brainer if you stay at Hilton hotels. The $550 annual fee pays for itself with just the free night reward alone, which can be used at any standard room property, even $1,000+ per night hotels.
Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.