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Side-by-side

Citi Custom Cash vs U.S. Bank Business Altitude Power Visa Signature Card

Both are well-respected travel cards. The Citi Custom Cash comes from Citi at $0/yr; the U.S. Bank Business Altitude Power Visa Signature Card from U.S. Bank at $195/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.

Bottom line

For most people the U.S. Bank Business Altitude Power Visa Signature Card is the stronger pick today, the sign-up bonus is meaningfully larger ($550 more in estimated value) than the Citi Custom Cash's. Get the U.S. Bank Business Altitude Power Visa Signature Card first; revisit the Citi Custom Cash after you've earned that bonus.

FeatureCiti Custom CashU.S. Bank Business Altitude Power Visa Signature Card
Annual fee$0$195
Sign-up bonus$200 cash back75,000 Altitude points
Bonus value (est.)$200$750
Min spend to unlock bonus$1,500 in 6 mo$10,000 in 4 mo
IssuerCitiU.S. Bank
Card categorycashback
Best earning category (Top_category)5x1x
Transfer partnersciti-tyNone
Headline benefits
  • 5% on top category
  • Auto-selected monthly
  • No annual fee
  • Convert to TY Points
    Read the full review
    Citi Custom Cash
    $0/yr · $200 cash back
    Read the full review
    U.S. Bank Business Altitude Power Visa Signature Card
    $195/yr · 75,000 Altitude points

    Editorial take: Citi Custom Cash

    Genuinely clever. 5% on whichever category you spent most on each month, capped at $500/month. Earns $25/month = $300/year effortlessly. Pairs with Premier to convert to transferable ThankYou Points.

    Editorial take: U.S. Bank Business Altitude Power Visa Signature Card

    Common questions

    Which card has the bigger sign-up bonus, Citi Custom Cash or U.S. Bank Business Altitude Power Visa Signature Card?
    The U.S. Bank Business Altitude Power Visa Signature Card has the bigger bonus, 75,000 Altitude points, worth roughly $750, versus $200 cash back (~$200) on the Citi Custom Cash.
    Is the Citi Custom Cash's $0 annual fee worth it compared to the U.S. Bank Business Altitude Power Visa Signature Card?
    The Citi Custom Cash has no annual fee, so the question is whether the U.S. Bank Business Altitude Power Visa Signature Card's $195 fee is justified by its perks. If you'll use enough of the U.S. Bank Business Altitude Power Visa Signature Card's benefits to clear $195 in value annually, it's worth it; otherwise stick with the Citi Custom Cash.
    Can I have both the Citi Custom Cash and U.S. Bank Business Altitude Power Visa Signature Card?
    Yes, since they're from different issuers (Citi and U.S. Bank) the application rules don't conflict. Many points enthusiasts hold both, they pair well when one earns flexible bank points and the other earns a different currency.
    Should I get the Citi Custom Cash or the U.S. Bank Business Altitude Power Visa Signature Card first?
    Get the one whose sign-up bonus you can hit comfortably without overspending. Citi Custom Cash: $1,500 spend in 6 months. U.S. Bank Business Altitude Power Visa Signature Card: $10,000 in 4 months. Pick the easier minimum spend if you're new to points; pick the larger bonus if you have planned big purchases coming up.

    Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.