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Bank of America Customized Cash Rewards Credit Card vs Southwest Rapid Rewards Plus
Both are well-respected travel cards. The Bank of America Customized Cash Rewards Credit Card comes from Bank of America at $0/yr; the Southwest Rapid Rewards Plus from Chase at $99/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.
Bottom line
These cards are close on the fundamentals (similar bonus value, similar fee). The right pick depends on which category you spend the most in and which transfer partners best fit your travel goals.
| Feature | Bank of America Customized Cash Rewards Credit Card | Southwest Rapid Rewards Plus |
|---|---|---|
| Annual fee | $0 | $99 |
| Sign-up bonus | Not advertised | 50,000 bonus points |
| Bonus value (est.) | - | - |
| Min spend to unlock bonus | - | $1,000 in 3 mo |
| Issuer | Bank of America | Chase |
| Card category | cashback | travel |
| Best earning category (Choice_category) | 3x | 1x |
| Transfer partners | None | None |
| Headline benefits |
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Read the full review
Bank of America Customized Cash Rewards Credit Card
$0/yr ·
Read the full review
Southwest Rapid Rewards Plus
$99/yr · 50,000 bonus points
Editorial take: Southwest Rapid Rewards Plus
The entry-level Southwest card after the 2025 refresh raised the fee to $99. Worth it primarily if you're chasing the Companion Pass; the Priority card delivers more value if you fly Southwest 2+ times per year.
Common questions
- Which card has the bigger sign-up bonus, Bank of America Customized Cash Rewards Credit Card or Southwest Rapid Rewards Plus?
- Neither card has a publicly advertised sign-up bonus today. Watch for limited-time offers from each issuer.
- Is the Bank of America Customized Cash Rewards Credit Card's $0 annual fee worth it compared to the Southwest Rapid Rewards Plus?
- The Bank of America Customized Cash Rewards Credit Card has no annual fee, so the question is whether the Southwest Rapid Rewards Plus's $99 fee is justified by its perks. If you'll use enough of the Southwest Rapid Rewards Plus's benefits to clear $99 in value annually, it's worth it; otherwise stick with the Bank of America Customized Cash Rewards Credit Card.
- Can I have both the Bank of America Customized Cash Rewards Credit Card and Southwest Rapid Rewards Plus?
- Yes, since they're from different issuers (Bank of America and Chase) the application rules don't conflict. Many points enthusiasts hold both, they pair well when one earns flexible bank points and the other earns a different currency.
- Should I get the Bank of America Customized Cash Rewards Credit Card or the Southwest Rapid Rewards Plus first?
- Get the one whose sign-up bonus you can hit comfortably without overspending. Bank of America Customized Cash Rewards Credit Card: no published min spend. Southwest Rapid Rewards Plus: $1,000 in 3 months. Pick the easier minimum spend if you're new to points; pick the larger bonus if you have planned big purchases coming up.
Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.