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Bank of America Customized Cash Rewards Credit Card vs Southwest Rapid Rewards Performance Business

Both are well-respected travel cards. The Bank of America Customized Cash Rewards Credit Card comes from Bank of America at $0/yr; the Southwest Rapid Rewards Performance Business from Chase at $299/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.

Bottom line

For most people the Southwest Rapid Rewards Performance Business is the stronger pick today, the sign-up bonus is meaningfully larger ($80,000 more in estimated value) than the Bank of America Customized Cash Rewards Credit Card's. Get the Southwest Rapid Rewards Performance Business first; revisit the Bank of America Customized Cash Rewards Credit Card after you've earned that bonus.

FeatureBank of America Customized Cash Rewards Credit CardSouthwest Rapid Rewards Performance Business
Annual fee$0$299
Sign-up bonusNot advertised80,000 points
Bonus value (est.)-$80,000
Min spend to unlock bonus-$5,000 in 3 mo
IssuerBank of AmericaChase
Card categorycashbacktravel
Best earning category (Choice_category)3x1x
Transfer partnersNoneNone
Headline benefits
      Read the full review
      Bank of America Customized Cash Rewards Credit Card
      $0/yr ·
      Read the full review
      Southwest Rapid Rewards Performance Business
      $299/yr · 80,000 points

      Editorial take: Bank of America Customized Cash Rewards Credit Card

      Editorial take: Southwest Rapid Rewards Performance Business

      Common questions

      Which card has the bigger sign-up bonus, Bank of America Customized Cash Rewards Credit Card or Southwest Rapid Rewards Performance Business?
      The Southwest Rapid Rewards Performance Business has a public bonus (80,000 points, worth roughly $80,000), while the Bank of America Customized Cash Rewards Credit Card doesn't advertise one right now.
      Is the Bank of America Customized Cash Rewards Credit Card's $0 annual fee worth it compared to the Southwest Rapid Rewards Performance Business?
      The Bank of America Customized Cash Rewards Credit Card has no annual fee, so the question is whether the Southwest Rapid Rewards Performance Business's $299 fee is justified by its perks. If you'll use enough of the Southwest Rapid Rewards Performance Business's benefits to clear $299 in value annually, it's worth it; otherwise stick with the Bank of America Customized Cash Rewards Credit Card.
      Can I have both the Bank of America Customized Cash Rewards Credit Card and Southwest Rapid Rewards Performance Business?
      Yes, since they're from different issuers (Bank of America and Chase) the application rules don't conflict. Many points enthusiasts hold both, they pair well when one earns flexible bank points and the other earns a different currency.
      Should I get the Bank of America Customized Cash Rewards Credit Card or the Southwest Rapid Rewards Performance Business first?
      Get the one whose sign-up bonus you can hit comfortably without overspending. Bank of America Customized Cash Rewards Credit Card: no published min spend. Southwest Rapid Rewards Performance Business: $5,000 in 3 months. Pick the easier minimum spend if you're new to points; pick the larger bonus if you have planned big purchases coming up.

      Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.