Beta

Free during beta. Plus launches at $12/mo or $99/yr on July 1. Annual is locked for 12 months during beta.

Skip to content
RewardZ Travel
All credit cards
Side-by-side

Hilton Honors American Express Card vs Sephora Visa Credit Card

Both are well-respected travel cards. The Hilton Honors American Express Card comes from American Express at $0/yr; the Sephora Visa Credit Card from Comenity at $0/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.

Bottom line

These cards are close on the fundamentals (similar bonus value, similar fee). The right pick depends on which category you spend the most in and which transfer partners best fit your travel goals.

FeatureHilton Honors American Express CardSephora Visa Credit Card
Annual fee$0$0
Sign-up bonusNot advertised25% off your first Sephora.com purchase + 4X Beauty Insider points on that purchase
Bonus value (est.)-$25
Min spend to unlock bonus-$0 in 0 mo
IssuerAmerican ExpressComenity
Card categorytravelcashback
Best earning category (Hilton_hotels)7x1x
Transfer partnersNoneNone
Headline benefits
      Read the full review
      Hilton Honors American Express Card
      $0/yr ·
      Read the full review
      Sephora Visa Credit Card
      $0/yr · 25% off your first Sephora.com purchase + 4X Beauty Insider points on that purchase

      Editorial take: Hilton Honors American Express Card

      Editorial take: Sephora Visa Credit Card

      Common questions

      Which card has the bigger sign-up bonus, Hilton Honors American Express Card or Sephora Visa Credit Card?
      The Sephora Visa Credit Card has a public bonus (25% off your first Sephora.com purchase + 4X Beauty Insider points on that purchase, worth roughly $25), while the Hilton Honors American Express Card doesn't advertise one right now.
      Is the Hilton Honors American Express Card's $0 annual fee worth it compared to the Sephora Visa Credit Card?
      The Hilton Honors American Express Card has no annual fee, so the question is whether the Sephora Visa Credit Card's $0 fee is justified by its perks. If you'll use enough of the Sephora Visa Credit Card's benefits to clear $0 in value annually, it's worth it; otherwise stick with the Hilton Honors American Express Card.
      Can I have both the Hilton Honors American Express Card and Sephora Visa Credit Card?
      Yes, since they're from different issuers (American Express and Comenity) the application rules don't conflict. Many points enthusiasts hold both, they pair well when one earns flexible bank points and the other earns a different currency.
      Should I get the Hilton Honors American Express Card or the Sephora Visa Credit Card first?
      Get the one whose sign-up bonus you can hit comfortably without overspending. Hilton Honors American Express Card: no published min spend. Sephora Visa Credit Card: $0 in 0 months. Pick the easier minimum spend if you're new to points; pick the larger bonus if you have planned big purchases coming up.

      Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.