Editorial take: Citi Custom Cash
Genuinely clever. 5% on whichever category you spent most on each month, capped at $500/month. Earns $25/month = $300/year effortlessly. Pairs with Premier to convert to transferable ThankYou Points.
Free during beta. Plus launches at $12/mo or $99/yr on July 1. Annual is locked for 12 months during beta.
Both are cashback travel cards. The Citi Custom Cash comes from Citi at $0/yr; the Discover it Cash Back from Discover at $0/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.
These cards are close on the fundamentals (similar bonus value, similar fee). The right pick depends on which category you spend the most in and which transfer partners best fit your travel goals.
| Feature | Citi Custom Cash | Discover it Cash Back |
|---|---|---|
| Annual fee | $0 | $0 |
| Sign-up bonus | $200 cash back | Cashback Match (first year, unlimited) |
| Bonus value (est.) | $200 | $200 |
| Min spend to unlock bonus | $1,500 in 6 mo | $0 in 12 mo |
| Issuer | Citi | Discover |
| Card category | cashback | cashback |
| Best earning category (Top_category) | 5x | 1x |
| Transfer partners | citi-ty | None |
| Headline benefits |
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Genuinely clever. 5% on whichever category you spent most on each month, capped at $500/month. Earns $25/month = $300/year effortlessly. Pairs with Premier to convert to transferable ThankYou Points.
The first-year Cashback Match effectively doubles your earnings, someone who earns $300 in cash back gets $600 total. It's the best no-fee first card for building credit with real rewards.
TL;DR. Two $0 cash-back cards with different rotating-category logic. Discover it earns 5% on rotating quarterly categories (capped $1,500/quarter, $75/quarter max) plus Cashback Match (doubles all first-year earnings). Custom Cash earns 5% on your top monthly category (capped $500/month, $25/month max). Discover wins in year one because of the Match. Custom Cash wins long-term because of more flexible category selection.
The three dimensions that actually decide it. First, first-year bonus. Discover's Cashback Match effectively doubles year-one earnings (no upfront welcome bonus needed). Custom Cash has a flat $200 welcome bonus. For a high spender, Discover's Match can exceed $400. Second, category mechanics. Discover's quarterly categories are pre-announced and rotate (gas, groceries, restaurants, Amazon, etc.). Custom Cash auto-detects your top monthly category from a broad list. Third, cap. Discover's $1,500/quarter is higher per quarter than Custom Cash's $500/month.
Real customer scenario for each. If you have $5,000 in projected first-year card spend, Discover's Cashback Match doubles year-one earnings, often netting $300-600 in year-one cash back. If instead you want a long-term card with consistent 5% on your dominant category, Custom Cash auto-adapts.
The trap to avoid. Holding Discover beyond year one expecting the match to continue. The Cashback Match is first year only. Year two onward, Discover is a 5% rotating-category card with the same caps; not bad, but not differentiated.
Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.