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Side-by-side
Hilton Honors American Express Card vs Citi Custom Cash
Both are well-respected travel cards. The Hilton Honors American Express Card comes from American Express at $0/yr; the Citi Custom Cash from Citi at $0/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.
Bottom line
These cards are close on the fundamentals (similar bonus value, similar fee). The right pick depends on which category you spend the most in and which transfer partners best fit your travel goals.
| Feature | Hilton Honors American Express Card | Citi Custom Cash |
|---|---|---|
| Annual fee | $0 | $0 |
| Sign-up bonus | Not advertised | $200 cash back |
| Bonus value (est.) | - | $200 |
| Min spend to unlock bonus | - | $1,500 in 6 mo |
| Issuer | American Express | Citi |
| Card category | travel | cashback |
| Best earning category (Hilton_hotels) | 7x | 1x |
| Transfer partners | None | citi-ty |
| Headline benefits |
|
Read the full review
Hilton Honors American Express Card
$0/yr ·
Read the full review
Citi Custom Cash
$0/yr · $200 cash back
Editorial take: Citi Custom Cash
Genuinely clever. 5% on whichever category you spent most on each month, capped at $500/month. Earns $25/month = $300/year effortlessly. Pairs with Premier to convert to transferable ThankYou Points.
Common questions
- Which card has the bigger sign-up bonus, Hilton Honors American Express Card or Citi Custom Cash?
- The Citi Custom Cash has a public bonus ($200 cash back, worth roughly $200), while the Hilton Honors American Express Card doesn't advertise one right now.
- Is the Hilton Honors American Express Card's $0 annual fee worth it compared to the Citi Custom Cash?
- The Hilton Honors American Express Card has no annual fee, so the question is whether the Citi Custom Cash's $0 fee is justified by its perks. If you'll use enough of the Citi Custom Cash's benefits to clear $0 in value annually, it's worth it; otherwise stick with the Hilton Honors American Express Card.
- Can I have both the Hilton Honors American Express Card and Citi Custom Cash?
- Yes, since they're from different issuers (American Express and Citi) the application rules don't conflict. Many points enthusiasts hold both, they pair well when one earns flexible bank points and the other earns a different currency.
- Should I get the Hilton Honors American Express Card or the Citi Custom Cash first?
- Get the one whose sign-up bonus you can hit comfortably without overspending. Hilton Honors American Express Card: no published min spend. Citi Custom Cash: $1,500 in 6 months. Pick the easier minimum spend if you're new to points; pick the larger bonus if you have planned big purchases coming up.
Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.