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American Express Gold Card vs U.S. Bank Shopper Cash Rewards Visa Signature Card

Both are well-respected travel cards. The American Express Gold Card comes from American Express at $325/yr; the U.S. Bank Shopper Cash Rewards Visa Signature Card from U.S. Bank at $95/yr. Below: side-by-side specs, an opinionated verdict, and the FAQs people actually ask before applying.

Bottom line

For most people the American Express Gold Card is the stronger pick today, the sign-up bonus is meaningfully larger ($1,750 more in estimated value) than the U.S. Bank Shopper Cash Rewards Visa Signature Card's. Get the American Express Gold Card first; revisit the U.S. Bank Shopper Cash Rewards Visa Signature Card after you've earned that bonus.

FeatureAmerican Express Gold CardU.S. Bank Shopper Cash Rewards Visa Signature Card
Annual fee$325$95
Sign-up bonus100,000 points$250 cash back bonus
Bonus value (est.)$2,000$250
Min spend to unlock bonus$8,000 in 6 mo$2,000 in 4 mo
IssuerAmerican ExpressU.S. Bank
Card categorytravelcashback
Best earning category (Prepaid_hotels_amex)5x1x
Transfer partnersamex-mrNone
Headline benefits
  • 4x on restaurants worldwide
  • 4x on U.S. supermarkets
  • $120 dining credit
  • $120 Uber Cash
    Read the full review
    American Express Gold Card
    $325/yr · 100,000 points
    Read the full review
    U.S. Bank Shopper Cash Rewards Visa Signature Card
    $95/yr · $250 cash back bonus

    Editorial take: American Express Gold Card

    The ultimate foodie card, earning bonus points at restaurants worldwide and at U.S. supermarkets. Plus over $400 in easy-to-use statement credits make the annual fee a no-brainer.

    Editorial take: U.S. Bank Shopper Cash Rewards Visa Signature Card

    Common questions

    Which card has the bigger sign-up bonus, American Express Gold Card or U.S. Bank Shopper Cash Rewards Visa Signature Card?
    The American Express Gold Card has the bigger bonus, 100,000 points, worth roughly $2,000, versus $250 cash back bonus (~$250) on the U.S. Bank Shopper Cash Rewards Visa Signature Card.
    Is the American Express Gold Card's $325 annual fee worth it compared to the U.S. Bank Shopper Cash Rewards Visa Signature Card?
    At $325/yr, the American Express Gold Card is in the mid-fee tier. Compare its specific perks (lounge access, travel credits, primary rental insurance) to the U.S. Bank Shopper Cash Rewards Visa Signature Card's, pick the one whose perks you'll actually use.
    Can I have both the American Express Gold Card and U.S. Bank Shopper Cash Rewards Visa Signature Card?
    Yes, since they're from different issuers (American Express and U.S. Bank) the application rules don't conflict. Many points enthusiasts hold both, they pair well when one earns flexible bank points and the other earns a different currency.
    Should I get the American Express Gold Card or the U.S. Bank Shopper Cash Rewards Visa Signature Card first?
    Get the one whose sign-up bonus you can hit comfortably without overspending. American Express Gold Card: $8,000 spend in 6 months. U.S. Bank Shopper Cash Rewards Visa Signature Card: $2,000 in 4 months. Pick the easier minimum spend if you're new to points; pick the larger bonus if you have planned big purchases coming up.

    Card details on this page reflect the most recent data we've verified against the issuer's own site. Sign-up bonuses and fees can change at any time, confirm the current offer on the issuer's page before applying.